Came across the dead internet theory - with my experiences with the algorithm on other platforms and the rapid/emerging innovations in AI, perhaps they might infact be on to something with this theory? 🤔
Discussion
Seeing the dynamics on platforms like IG, it’s clear that many ‘likes’ are generated by bots to boost brand engagement. Plus, a growing amount of content is AI-created. The ‘death of the internet’ theory seems increasingly real indeed
Interesting times… Can’t wait to see how it all plays out.