That's just how our society is shaped, with smartphones as an example:

First they create a simple to use platform with all the useful tools (play store, notifications, safetynet, ...) just to create a network effect and bring lots of people onboard, then when there is no alternative and they control all the tools that people solely rely on they lock you in and shape the whole space so tight that even other more open alternatives doesn't really work well together (there are alternatives, but they always lack something as they are not "verified" by the monopoly). Then they enslave you.

It's the same thing in every field: money, food, cars, internet...

The future will be a divided one, let's all hope the other good part will be big enough to be a viable alternative to be used everyday for every little things (bitcoin used by a niche as is it right now serves nothing), but it's still early and people will wake up.