A family office is a wealth management structure designed for private fortunes, typically for individuals or families with assets exceeding €10 million—and often over €30 million or CHF 30 million per client.
In Geneva, where this model is particularly advanced, family offices manage the interests of wealthy families by integrating all financial, tax, legal, and estate planning dimensions. In this podcast episode, experienced family officer Arnaud Barray shares the principles that guide these allocation strategies.
One key insight stands out: according to a Goldman Sachs study, more than 60% of recommended portfolios by family offices are now invested in so-called alternative assets—such as Bitcoin, art, luxury watches, or private equity. These assets, once considered risky or even highly speculative, are now seen as essential tools to counter monetary erosion.
In a persistently inflationary environment, the real risk is no longer volatility—it’s inaction. Leaving capital exposed only to traditional funds or cash holdings essentially means organizing its slow and steady devaluation.
This excerpt offers a concrete look at how today’s wealthiest investors are redefining the boundaries of wealth management.
Episode link on my YT channel (soon on Fountain).
Thank you Arnaud ☀️👏🏽