- being able to read long form articles written in another app (and not necessarily a nostr app)

- fetching your uploaded videos into your social profile

- joining nests from any of the social clients

- being able to reach all of your followers in an async manner with 100% reach to notify them of anything

- being able to see your galleries, collections and products in your profile or feed somehow

But the biggest advantage is having one use case win and brining users do the rest of the protocol.