Why would it make you sad Dave?

I’m not saying V4V doesn’t work, I’m saying I see a lot of folk with prices that preclude any growth.

Demand is a curve like this, and the optimal price is the one that creates the maximum area in the box.

Revenue = price * qty

Most V4V content creators have prices that create very tall thin boxes with small area. This really caps their revenue potential.

It’s better to charge 1m people $0.05 a month than to charge 500 people $10.00 a month.

Your price point is a huge determinant of your audience size.

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