When I zap a note, it's an endorsement, and a statement that I want to see more of that kind of content on Nostr.
Except during zapathon. For 30 minutes twice a week I just indiscriminately zap everything in my feed.
Discussion
Zaps don't just empower the content creators.
They also empower the consumers of that content to be able to directly incentivize the kind of content they want to see more of.