THE CASE FOR #NOSTR (& #ONLYZAPS)

Nobody asked, but here’s my 2 sats on the evolution of online interactions:

There once was a time when the “like” (👍) was the be-all and end-all in terms of measuring content effectiveness.

In the early days of social media, "likes" played a significant role in determining a post's popularity and reach. This was particularly true on platforms like Facebook, Twitter, and Instagram, where users could easily show their approval of a post by clicking the "like" button.

Likes were seen as ~thee~ measure of social validation. They also played a role in determining which content was promoted on a user's newsfeed or discover page, as posts with more likes were given priority 📈

However, in recent years, many social media platforms have started to de-emphasize likes as a measure of success. Some have even experimented with hiding like counts altogether in an effort to reduce the pressure on users to seek validation through likes and to promote more authentic engagement.

The goalposts of metrics are changing.

Vanity out. Value in.

Traditional web2 platforms like Instagram and TikTok began treating content that had a high save to like ratio more favorably in terms of the algorithm 📱

And you know what’s better than a save (which is essentially a glorified bookmark)?

A #zap

This is the future of social media.

Even those on trad web2 social are catching on.

We’re no longer just interacting for the sake of interacting.

The possibility for more intentional responses encourages more intentional creation. And more intentional creation contributes to a value exchange that fosters a self-sustaining ecosystem ♻️

Here’s the desired hierarchy specific to #Nostr:

#Zap - This is worth its weight in sats

#Repost - I need others to see it

#Comment - I need to share my opinion about it

#Like - This resonates

Do you see how little the 🤙 compares to the other interactions in terms of existence?

Now, not every piece of content we make is necessarily created for the sake of attracting a lot of engagement or for making a lot of money. And to an extent, likes may always matter to one degree or another because they help indicate how much said content resonates with one's audience 👥

But it’s interesting to see the role value plays and what value means when both creators and consumers can engage on social media in ways that have not been possible previously.

I’m excited to continue to explore this relationship on Nostr and I’m grateful for everyone who’s here now on the journey.

What kind of value are you hoping to bring to and receive from Nostr?

#socialmedia #content #plebchain #monetization #tiktok #twitter #instagram #facebook #creators #consumers #bitcoin

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Discussion

Firstly thank you for your thoughts on this.

For me it’s not and has never been about vanity!

For me it’s been about engagement for those that cannot afford to zap or the newbies that are too intimidate to comment- yet.

I never said I had no objections to removing it, just seems not the time yet - too young an app to implement this whilst trying to bring across users that are used to having this.

Please do not put us all in the same basket and label it ‘vanity’ as I said for me it is not. 💜🫂🙏

“Vanity metric” isn’t a personal attack on anyone! It’s just a term we use in marketing.

But thank you for sharing your perspective. It’s much appreciated and I definitely understand that side of things 😊

I think first we should pay people for their time and attention.

In order for people to be more comfortable with the idea of giving up hard earned sats for a meme they genuinely enjoyed or a well constructed post such as this one, people must see their own time and attention as valuable in order to probably value other peoples time and effort.

A simple example would be to allow advertisers to directly advertise to target users, but instead of paying the platform with users to show ads for them, the advertiser has control over who is shown their ads and the money they would normal pay to the platform is instead paid out to the target users via zaps.

Users who engage with ads would be more likely to receive future ads, and ads would be more targeted to things you’re actually interested in.

This could extend beyond normal advertising and be used by influencers or just normal people who want to boost a particular post.

I think a system like this, along with the ability to zap content you think is worthy makes for a space that would have less free-riders and encourage a circular economy where everyone’s time is valued accordingly.

I really appreciate the comprehensiveness of this response. Think you touched on some really interesting points. I’m assuming ads would be on a per relay or per client basis? Just wondering how the targeting could be narrowed down 🤔 Maybe based on hashtag usage?

The ads idea has been stated before, but this is the first time where the notion of ad fees going to the target audience as opposed to the builders has ever been brought up. This conversation is deserving of a #NostrNest for sure

No problem! I love conversations like these.

So the main problem is that if it’s on a per relay or client basis, the relays and the clients are incentivized to act as middlemen and have advertisers pay them instead of users. After all, running popular relays and developing / maintaining clients isn’t free.

There’s the idea that clients could still make money from advertisers by providing custom advertiser tailored clients.

But all that have stuff has been done with web2.0 social media and advertisers pay platforms not users.

So there has to be a better incentive to make sure advertisers want to pay users directly instead of the platform. I think the only way to do that is make the method that pays users have higher returns on engagement than normal engagement from platforms showing users ads.

If a user were more likely to click through an ad link, follow an account, repost something by being paid to see it first., advertisers might be more inclined. Micro-sponsorships!

Again this can apply to any account, not just traditional advertisers. This could work in the form of a special kind of DM or tagged post where the account sending the post would be required to send a zap along first in order for the receiving user to get it, like public DMs, this could be set on and off by users if they chose to have no ads.

Isn't a like reaction effectively just a 0 sats zap?

Why fight over this? It's like someone setting a minimum amount for the ln address which you already can.

I like that perspective, never thought about it that way

I agree with the hierarchy of interactions as presented, I think if ALL that nostr offered was that uncensorable hierarchy of *Zap, Repost, Comment, and Like* it would be a fantastic overall improvement: I'm excited to see what else evolves out of this framework.

The roots are thick and healthy and the foundation is solid and strong.

It's a delightfully robust skeleton on which to expand upon.

Beautifully said! Thank you for sharing