Replying to Avatar NEW1

Need some time on this. It was about 10 years ago while I was taking a class at NYU. Havent thought about it in a while. Your note reminded me
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pam 2y ago

no worries! and glad it triggered thoughts. Historically fashion transcends from upper class and the noble as they could afford it seen vividly in the 16th / 17th century. Fast fashion pushed middle class forward but at the expense of humanity (landfill waste, labour cruelty etc).

Country wise, France (King Louis the 14th I think) advance fashion through the manufacturing industry. Italy advance fashion through creative exploration. US, post world war II, advanced fashion through its marketing abilities.

Would be interesting to know how wealthy countries sets precedence on fashion these days especially with digital advances.

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NEW1 2y ago

That was what we focused on. Showing examples of how these countries used things like colour print first then radio then TV. The upper class spent lots of resources promoting their ideas of what ‘should be’. They became the first ‘influencers’.

I remember one example. The first distributed NY newspaper sold almost double the amount of newspapers outside of NY to other US states to push ideals. With little other information people emulated these to try to be ‘cool’