List of books recommended in that book:
Asimov, Isaac. Asimov on Astronomy. Anchor Press, 1975.
Barker, Joel. Paradigms. Harper Business, 1993.
Cook, Paul M. “The Business of Innovation.” Harvard Business Review, March-April, 1990.
Kilpatrick, Andrew. Of Permanent Value. McGraw-Hill, 2001.
Klein, Gary. Sources of Power. MIT Press, 1999.
Lightman, Alan. Einstein’s Dreams. Warner Books, 1993.
Negroponte, Nicholas. Being Digital. Alfred A. Knopf, 1995.
Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963.
Ogilvy, David. Ogilvy on Advertising. Vintage Books, 1985.
Paulos, John Allen. Innumeracy: Mathematical Illiteracy and Its Consequences. Vintage Books, 1990.
Pound, Ezra, ABC of Reading. New Directions, 1934.
Rappaport, Andrew S., and Shmuel Halevi, “The Computerless Computer Company.” Harvard Business Review, July-August, 1991.
Schultz, Howard, with Dori Jones Yang. Pour Your Heart Into It. Hyperion, 1997.
Singular, Stephen. Power to Burn. Birch Lane Press, 1996.
Slywotzky, Adrian. Value Migration. Harvard Business School Press, 1996.
Slywotzky, Adrian, and David J. Morrison with Bob Andelman. The Profit Zone. Times Business, 1997.
Slywotzky, Adrian, and David J. Morrison with Ted Moser, Kevin Mundt, and James Quella. Profit Patterns. Times Business, 1999.
Slywotzky, Adrian, and David J. Morrison with Karl Weber. How Digital Is Your Business? Crown Business, 2000.
Sun Tzu. The Art of War. Translated by Samuel B. Griffith. Oxford University Press, 1963.
Updegraff, Robert R. The Power of the Obvious: Based on the Business Classic Obvious Adams. Executive Press, 1972.
Walton, Sam, with John Huey. Sam Walton: Made in America. Bantam Books, 1993.
“What’s in a Name?” The Economist, January 6, 1996.
Young, James Webb. A Technique for Producing Ideas. NTC Business Books, 1994.
