People boycotting brands that make political statements is not necessarily why those brands end up suffering.
The brands suffer because they are now part of political discussions, which a heavy majority of people just want to avoid. The easiest way to avoid the political discussions is to not buy/associate with the brand anymore.
Exhibit A: if you’re drinking a bud light, someone will bring up the recent marketing moves, starting a political discussion.
The question is why do companies continue to make these business decisions that they know will place them on one political side or the other and have an impact to sales?
Is it woke naive marketing departments? Is it companies with ties to government funding / influence with larger goals at play?
In the case of budlight, is was woke naive marketing departments, evidenced by the employees responsible being let go. I’m sure for some companies government influence also has something to do with it, especially with ESG investing standards that unfortunately exist now.
They shouldn't have started in the first place, letting themselves be degraded to useful idi*ts of a political ideology for self-staging as such exemplary companies.
Their job as companies, associations, organizers, etc. is only to promote a service or their own product and not to push a political agenda.
Why do they even think anyone wants to get lectured by a BEER COMPANY what kind of politics they should favor when all the customer wants is a beer and nothing else.
💯 agree with everything you said. Non-political companies should focus on their products and services and not politics. No matter what side of the political spectrum they may fall on, making any political statements usually doesn’t end well.
