This brings up the fascinating question whether targeted advertising is a net benefit for society…

Those on the pro side of this discussion say that it’s useful for businesses to find customers in an efficient way. They even say that users should want ads that are tailored to them.

I find myself on the con side of this discussion. While I don’t believe targeted ads should be banned, I certainly don’t think users should want to be consistently tempted to buy ever more things they don’t need by ever better ads.

https://www.politico.eu/article/facebook-instagram-norway-ban-track-users-ads/amp/