Agreed

it's a networking stack protocol. like a different way to do the internet but still maybe on the internet. but also over LoRa and over wifi and over packet radio.

On my brief read of the whole project, 'reticulum' is not a name for a social media protocol but is instead the name of a completely decentralized, encrypted, cryptographically addressable, un-surveillable networking stack that could (should?) replace TCP/IP altogether. It aims to be the plumbing that the Internet should have had from the get go.

Within the small reticulum ecosystem, there is a social media / chat protocol that is built on top it which is called LXMF (https://github.com/markqvist/lxmf).