That's how they demoralize the competition.

Big corporations do stuff like this, all the time. Fiddle with the regulations, to stymie smaller competition.

Year 1: All of the measuring sticks need to be 4 feet long.

Year 2: All measuring sticks need to be 3 feet long. *everyone cuts the sticks down*

Year 3: All measuring sticks need to be 5 feet long. *half the companies go bankrupt because they can't afford to buy new sticks*