Why is Ether (ETH) price up today?

https://s3.cointelegraph.com/uploads/2023-01/62a9e911-43a2-4cc4-92a1-f4819d8f0db5.jpg" class="embedded-image" loading="lazy">">Ether price is up today as Ethereum futures ETF launches and other signs of institutional adoption boost investor sentiment.

https://s3.cointelegraph.com/uploads/2023-01/62a9e911-43a2-4cc4-92a1-f4819d8f0db5.jpg" class="embedded-image" loading="lazy">

https://cointelegraph.com/news/why-is-ethereum-eth-price-up-today