The age of the influencer has been over for a while, it's been a zombie. There's even been the 'more authentic' post-influencer ie the influencer without the influencer wave 1 aesthetic trappings. Wave 1 and 2 are still here, roaming undead. It feels like we're in limbo waiting for the next phase of influencer or something even worse. 👀👀👀
Or maybe I've got this all wrong lol.
Just waiting to go to work. ¯\_(ツ)_/¯
Idk yo the younger folks seem really captured by alleged "influencers"
Most of them just use the Internet to chat with each other.
Yeah, I also sort of think 'social media' is a bit of a zombie, overblown private groups / messaging apps, grown totally out of hand lol.
(Again, I just want to say I'm just chatting shit and other stuff over relays.)
I think there is a healthy cynicism by pretty much everyone including the young, they're followed cos the next phase hasn't emerged and it fills the scroll void. But I believe the actual influence influencers have is pretty low. In ability to convert eyeballs to actual purchases or whatever other kind of conversions. There are the super high level influencer who are effective just by sheer numbers, but the % of influence is still v low.
I don't know what I'm talking about mostly tho lolol. Sources... my dreams etc
