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Alcohol is losing its grip on British youth. This year, 28 percent of 16- to 24-year-olds reported teetotaling—a 10 percent jump from 2014. The nonalcoholic beer Guinness 0.0 has become a major earner for Guinness’s parent company, Diageo. Sales of low- and no-alcohol products in the U.K. rose 47 percent last year.