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This is PURE signal. The world's most famous guitar company, Martin - a family company - hired Thomas Ripsam to lead the company forward and at the famous NAMM guitar convention, they unveiled a Bitcoin Guitar. PURE signal. The future is now.
https://acousticguitar.com/thomas-ripsam-c-f-martin-and-co-s-first-non-family-ceo/
Discussion
This article talks a little more about the design of the guitar, about 2/3 of the way down the page:
https://guitar.com/news/gear-news/namm-2023-martin-limited-edition-bitcoin-guitars-ceo/
