A majority of people say they’ve heard of bitcoin. Very few can explain it.

Awareness ≠ knowledge ≠ understanding. Bitcoin has a branding moat, not a knowledge base.

📌 85% (290M) of Americans say they’ve heard of bitcoin.

📌 38% (128M) of Americans feel knowledgeable about bitcoin.

📌 6% (20M) of Americans know there will only ever be 21 million.

Even in bitcoin-forward nations, its core property is nearly universally unknown - even among users.

This week, we explore the gap between awareness, knowledge, & understanding and why it matters.

📙 https://www.cornellbitcoinclub.org/blog/week1