I think it's all about what you're subscribing too.. In my case, if there was a spreadsheet that could compete with Excel, and have the capability to link to another program for real time quotes on securities, I'd be looking at it for sure. Someone else, it might be a place to post your music. What services could a Client offer young musicians? Hell, old musicians too.. ( I happen to know one of them very well :) ) How about a Client involved in secure elections? A one time subscription to vote securely? It's a matter of the services and products catching up to the technology.