I’ve got a friend who’s a CEO of a small company and he has no idea about the company’s financial situation.

He isn’t interested in it, but wants to rectify the course of his actions.

What would you advise him to do ?

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Introduce him bitcoin but in a way doesn't sound like selling you or sound like a new religion.

Thanks for the advice.

He has heard of it, but doesn’t feel the need to dive in.

The melting ice cubes could be a good analogy though.

Hangout with the company’s finance guy.

And ask more questions.