fiatjaf gave the perfect answer, but it has to do with the leading hex zeros. The process comes from Adam Back's hashcash.
This is the hash(double SHA256) of block 881,664
000000000000000000013cc896e99981db8a1035bd2e5c1b4a83c592a297f25c
If a miner finds a number lower than this, that miner wina the reward.
It's a base 16 numbering system.