Another idea came to my mind:
Maybe we shall promote different features/usecases that can only or more easily done by btc.
So let's say we don't say that start to use bitcoin because it is not controlled by state, supply can't be inflated, etc. Or to stack sats as a future "investment".
So we don't want people to use btc, but want them to do a task that requires the use of btc.
Examples:
* Support your favorite artists over the internet easily.
* Give tips easily.
* Earn money shitposting.
* Earn money directly with creating content.
* etc.
So we generate lots of usecase for using btc, because this is one of its strength that due to its open-sourceness, more development can be done in the field, which enhances market competition, and generates better and better products.