There are numerous organizations that research and create messaging for candidates to speak to voting blocks about the issues they care about. This is often paid for by money raised by PACS and completely separated from the candidate. I think the more interesting thing is that a group a people controlling a sizable political war chest have determined that Bitcoiners are an important voting block. No matter what you think of RFK, his speech hit all the marks for proper messaging. Someone helped him do that. The question is who and why?