Some possible solutions to this:

A whitelist deal? Reach out to a popular paid relay (cough cough 🍷) and ask them for free lifetime connection if the lightning address for zaps goes to their wallet. Now they can make these content bots a part of the suite of content you get when you connect?

But this creates centralization… oi

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Or maybe scratch the whole zaps go to them. I just offer the fact the content is worth something. Or that they can build their own. Maybe a paid relay should be offering the people something more. Create a competition. Relays may actually need to broker deals with content creators. Bring some capitalism to nostr.