expand more on
Implementation Timeline
1. Months 1–3: Site acquisition, staff hiring.
2. Months 4–6: Kitchen setup, menu testing.
3. Month 7: Grand opening with media campaign
Discussion
**Expanded Implementation Timeline: "Taste of Unity"**
*Phased execution to ensure seamless launch and operational excellence.*
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### **Phase 1: Months 1–3 – Foundation & Setup**
**Objective**: Secure prime locations, assemble a skilled team, and establish partnerships.
#### **Key Activities**:
1. **Site Acquisition**:
- *Weeks 1–4*: Market analysis to identify high-traffic areas (Bole, CMC).
- *Weeks 5–6*: Negotiate leases for 2 locations (300–400 sqm each).
- *Weeks 7–12*: Secure permits (health, fire, business licenses).
2. **Staff Hiring**:
- *Weeks 3–4*: Draft job descriptions for chefs, servers, and cultural ambassadors.
- *Weeks 5–8*: Recruitment drives at hospitality schools (e.g., Addis Ababa University).
- *Weeks 9–12*: Train staff on menu, customer service, and cultural storytelling.
3. **Supplier Contracts**:
- *Weeks 4–8*: Finalize agreements with 20+ smallholder farms and *EcoPack Ethiopia* for biodegradable packaging.
**Milestones**:
- 2 leased locations under contract by Month 3.
- 15 staff hired and trained.
- 80% of suppliers onboarded.
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### **Phase 2: Months 4–6 – Operational Readiness**
**Objective**: Build infrastructure, refine menus, and test processes.
#### **Key Activities**:
1. **Kitchen Setup**:
- *Weeks 13–16*: Install equipment (ovens, *mitad* stoves, refrigeration).
- *Weeks 17–18*: Safety inspections and staff walkthroughs.
2. **Menu Development**:
- *Weeks 13–14*: Internal tastings with chefs and focus groups.
- *Weeks 15–16*: Adjust fusion dishes (e.g., reduce *berbere* heat for kids).
- *Weeks 17–20*: Soft launch for 50 VIPs (feedback surveys).
3. **Supply Chain Dry Run**:
- *Weeks 18–20*: Test ingredient deliveries and storage protocols.
4. **Marketing Teasers**:
- *Weeks 21–24*: Social media countdowns, influencer sneak peeks, and “Guess the Fusion Dish” contests.
**Milestones**:
- 100% kitchen operational by Month 5.
- Finalized menu with 30+ dishes.
- 500+ social media followers engaged.
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### **Phase 3: Month 7 – Grand Opening & Media Blitz**
**Objective**: Maximize visibility and customer acquisition.
#### **Key Activities**:
1. **Pre-Launch (Week 25)**:
- Distribute 5,000 flyers in target neighborhoods.
- Host a press conference with Ethiopian media (e.g., Fana TV).
2. **Grand Opening Event (Week 26)**:
- *Day 1*: Ribbon-cutting with local dignitaries and free coffee ceremonies.
- *Day 2–7*: “Buy One, Get One” promotions and live *azmari* music.
3. **Media Campaign**:
- *Digital*: Launch TikTok/Instagram reels of chefs crafting “Injera Tacos.”
- *Traditional*: Radio ads on Sheger FM and billboards near schools.
4. **Post-Launch Review (Week 28)**:
- Analyze sales data, customer feedback, and staff performance.
- Adjust inventory orders and staffing shifts as needed.
**Milestones**:
- 1,000+ customers served in Week 1.
- 10+ media features (e.g., Addis Standard, Ethiopia Insider).
- 30% repeat customers within 30 days.
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### **Contingency Planning**
- **Delays in Permits**: Leverage Boaz Trading’s existing government relationships to expedite approvals.
- **Supply Shortages**: Partner with backup farms in Oromia and SNNP regions.
- **Low Foot Traffic**: Deploy SMS blasts with discounts for nearby residents.
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### **Post-Launch Roadmap (Months 8–12)**
- **Month 8**: Introduce meal subscriptions and catering packages.
- **Month 10**: Expand to second location in CMC.
- **Month 12**: Launch “Unity Rewards” app with 5,000+ downloads.
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**Why This Timeline Works**:
Balancing meticulous preparation (supply chains, staff training) with agile marketing ensures *Taste of Unity* enters the market as a polished, culturally resonant brand. By Month 7, the chain will be poised to scale across Addis Ababa’s thriving suburbs.
*“From Blueprint to Banquet: Crafting Legacy, One Deadline at a Time.”* 🌍🍴