We talk about "they" in other contexts as well. "They are against progress" or "they are trying to manipulate the world"

But I think "they" are market forces. Natural incentives that push them to make those decisions. The environment we have created "where everyone votes for people of power that control the majority of wealth we create as a collective". This means those people have immense power. They want to win at all costs. Whether it's appealing to the feminist groups by saying things that might align with them, or its pushing agenda that leads to more confusion among the general population, crowdspeak, etc. These are all natural forces. People doing this are not out to harm us. They are just playing for themselves. We need better systems that align incentives better.