What do bitcoiners need? Or what bitcoin product do normies need?
If we are ever going to soft fork again we are going to need an activation method (Yes I just listened to nostr:npub1az9xj85cmxv8e9j9y80lvqp97crsqdu2fpu3srwthd99qfu9qsgstam8y8 with James O'Beirne & Rijndael).
Normies just need to buy bitcoin and learn what tools already exist.