1、工商业时代的“商标”,如Nike

中心化主体持有,在商业、法律、政策、行业规范等多方规则约束下“受限表意”,往往与物理世界的特定商品价值捆绑。一旦主体或商品消亡,其价值将快速归零。

一款百亿级的商标,已经是成功的符号。

2、Internet 时代的“IP”,如Pokemon

由中心化个体或主体创造或刻意打造。往往以拟人化的虚拟形象出现(或真人ip化)。开始脱离物理世界的价值捆绑,向虚拟世界延伸表意。但其创作基因需要特色鲜明的辨识度,反而限制了IP的价值最大化可能性。

一个千亿级且经久不衰的IP已是全球顶尖。

3、Blockchain 时代的“Symbol”,如BTC

其初创源于某种集体意识形态的觉醒。如,第一个人类文字。之后的衍生发展在于该符号Symbol的共识群体的推动。Blockchain 时代的“Symbol”,诞生之初,就是纯虚拟空间,数字空间,Bit宇宙。其表意不受物理空间及认知障的限制,在演化,在迭代,在自我进化,在丰富,在类推,在无限表意。一千个个体眼中,BTC有一千种差异化的理解。

一个个万亿级的Symbol正在快速觉醒和显化。

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Discussion

1. ”Trademarks“ in the era of industry and commerce, such as Nike

Centralized entities hold, ”restricted expression“ under the constraints of multiple rules such as commerce, laws, policies, industry norms, etc., is often tied to the specific commodity value of the physical world. Once the main body or commodity dies, its value will quickly return to zero.

A 10 billion-level trademark is already a symbol of success.

2. ”IP“ in the Internet era, such as Pokemon

Created or deliberately created by a centralized individual or subject. It often appears as an anthropomorphic virtual image (or real-life ip). Start to break away from the value bundle of the physical world and extend to the virtual world. However, its creation genes require distinctive recognition, which limits the possibility of maximizing the value of IP.

A 100 billion-level and enduring IP is already the top in the world.

3. ”Symbol“ in the Blockchain era, such as BTC

Its initial creation originated from the awakening of some kind of collective ideology. For example, the first human word. The subsequent derivative development lies in the promotion of the consensus group of the symbol symbol. The ”Symbol“ in the Blockchain era was born as a pure virtual space, a digital space, and a Bit universe. Its expression is not limited by physical space and cognitive impairment, in evolution, iteration, self-evolution, enrichment, analogy, and infinite expression. In the eyes of a thousand individuals, BTC has a thousand differentiated understandings.

Trillion-level Symbols are rapidly awakening and manifesting.