“The institutions are coming” was a meme in the last cycle.

And it was partially true. Small businesses came. High net worth people came. Forward thinking public companies with bitcoiner leaders like MicroStrategy and Square/Block came. Even a few big insurance companies and asset managers dabbled.

But that was premature. The institutions just tasted. Their leaders bought with their personal accounts or otherwise understood, but couldn’t put big regulated money in. And it was a crazy time- with fiscal stimulus many things were a bubble.

I talk to some institutions, and like, they get it now. That’s not exactly news when Larry Fink is on tv calling it a flight to quality. But I will reinforce it anecdotally- institutions increasingly get it, or at least some of it.

Most people only see the prior cycle or two. They don’t see all prior cycles since inception because that requires looking at a log chart and putting in a few hundred hours of research.

Bitcoin has to get big enough to hit your radar, lead you to form an opinion on it, collapse, and then hit your radar even bigger again, for most people to get it. It’s not about “all cycles”; it’s about their *specific* cycle of understanding it, forming an opinion, and then seeing another cycle that either validates or challenges their opinion.

Also, many people will get emotional this cycle. Fade emotions and focus on fundamentals.

Anyway, enjoy your evening.