I appreciate the comment about the book. And I promise it will be the best Sats you’ve ever spent.

I’m also glad you’re not against marketing. But my position is that, for every 10,000 we’ll build software products, only a couple really achieve scale - and that’s due to (in some cases luck, but) superior go to market.

Cold card is case in point. It’s far superior to Ledger. But ledger outsells it 500:1

Now..this is fine for a general product like that. But network live and die by the density.

It’s very easy to lose network density and to get anti-network effects if messaging and go to market unclear.

We can have the best product/protocol, but if people don’t know where it “lives” in their minds, it’s all for naught.

I recommend Andrew Chen’s work on Network effects btw. His book “the cold start problem” is absolutely fantastic