Facebook grew by being a combination of infinitely adaptable and also essentially practices of data hostage

Ie they copy everyone else, all the data flows one way

They even outright subverted people’s email addresses

Zuckerberg is an awful person

If they were forced to compete fairly then the market would decide

It doesn’t hurt that in 2006 the competition was fucking MySpace with its tenuous network effects (and maybe Rupert Murdock) and lack of consistency and the internet was also really taking off