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Family restaurant chain:

Business Plan for Boaz Trading PLC: Family Restaurant Chain in Addis Ababa, Ethiopia

*"Taste of Unity" — Blending Ethiopian Heritage with Global Flavors*

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### Executive Summary

Project Name: Taste of Unity Family Restaurant Chain

Location: Addis Ababa, Ethiopia

Total Project Cost: 28,000,000 ETB (≈$500,000 USD)

Initial Operating Costs: 7,000,000 ETB (≈$125,000 USD)

Monthly Cash Flow (Year 1): 616,000 ETB (≈$11,000 USD)

ROI: 26.40% | Break-Even: 24–30 Months

Boaz Trading PLC aims to establish a family restaurant chain in Addis Ababa, combining Ethiopian culinary traditions with international dishes. Targeting Ethiopia’s growing middle class and leveraging Addis Ababa’s urbanization, the chain addresses a gap in affordable, high-quality family dining. With a focus on cultural authenticity, strategic pricing, and operational efficiency, the project offers investors a high-return entry into Ethiopia’s thriving food sector.

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### Mission & Vision

Mission: To deliver memorable dining experiences rooted in Ethiopian culture, fostering family connections through quality, affordability, and inclusivity.

Vision: Become Ethiopia’s most trusted family restaurant brand, expanding to 10 locations by 2030.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching "Taste of Unity," a family restaurant chain offering:

- Local Cuisine: Injera platters, doro wat, tibs.

- International Favorites: Burgers, pasta, salads.

- Kid-Friendly Menus: Balanced meals with cultural twists.

- Cultural Ambiance: Traditional decor with modern comfort.

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### Market Analysis

Key Insights:

- Population: Addis Ababa: 5+ million | GDP Growth: 6.3% (2023).

- Urbanization: 25% annual growth in dining-out expenditure.

- Purchasing Power: Middle-class households spend 35% of income on food.

Market Gap: Limited mid-range family restaurants offering hybrid menus.

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### Competitive Analysis

Direct Competitors:

- Traditional eateries (low price, limited ambiance).

- International chains (higher price, less cultural appeal).

SWOT Analysis:

- Strengths: Cultural authenticity, strategic pricing.

- Weaknesses: New market entry, supply chain risks.

- Opportunities: Tourism growth, untapped suburbs.

- Threats: Currency volatility, rising competition.

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### Target Market & Segmentation

- Primary: Middle-class families (monthly income 15,000–40,000 ETB).

- Secondary: Expatriates, tourists, corporate groups.

- Segmentation: Urban families, millennials, and Gen Z seeking experiential dining.

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### Product/Service Line

- Signature Dishes: Fusion platters (e.g., “Injera Tacos”).

- Services: Catering, cultural event hosting, meal subscriptions.

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### Pricing Strategy

- Average Meal: 200–350 ETB (≈$3.57–$6.25 USD).

- Kids’ Meals: 100–150 ETB.

- Premium Dishes: 400–500 ETB (targeting expats/tourists).

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### Marketing & Sales Strategy

- Digital Campaigns: Social media (Facebook, Telegram), influencer partnerships.

- Community Engagement: Cultural festivals, school collaborations.

- Sales Channels: Dine-in, takeaway, delivery via partnerships (e.g., Deliver Addis).

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### Financial Projections (ETB)

Year 1:

- Revenue: 14,000,000 ETB

- Expenses: 10,500,000 ETB

- Net Profit: 3,500,000 ETB

Year 3:

- Revenue: 45,000,000 ETB (3 locations)

- ROI: 26.4% (CAGR).

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### Funding Request

- Total Requirement: 28,000,000 ETB.

- Equity Offering: 70% (19,600,000 ETB).

- Debt Financing: 30% (8,400,000 ETB).

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### Risk Mitigation

- Currency Risk: Local sourcing (85% ingredients from Ethiopian farms).

- Supply Chain: Multi-supplier contracts for key items.

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### Sustainability & Social Responsibility

- Local Sourcing: Partner with 20+ smallholder farms.

- Zero Waste: Compost organic waste; donate surplus to NGOs.

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### Implementation Timeline

1. Months 1–3: Site acquisition, staff hiring.

2. Months 4–6: Kitchen setup, menu testing.

3. Month 7: Grand opening with media campaign.

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### Exit Strategy

- Acquisition: Target international food chains entering Ethiopia.

- Franchising: License model after Year 5.

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### Appendix

- Detailed financial models.

- Supplier MOUs.

- Menu samples and floor plans.

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Investor Appeal: High-growth sector, cultural differentiation, and scalable model in Africa’s diplomatic hub. Returns anchored in Ethiopia’s demographic boom and urbanization.

*"Taste of Unity: Where Every Bite Tells a Story."* 🌍🍴

Hallel 9mo ago

expand more on

Appendix

- Detailed financial models.

- Supplier MOUs.

- Menu samples and floor plans.

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Hallel 9mo ago

**Expanded Appendix: "Taste of Unity" Business Plan**

*Supporting documents to validate feasibility, operational readiness, and strategic depth.*

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### **1. Detailed Financial Models**

*Comprehensive spreadsheets underpinning projections, assumptions, and scenarios.*

**Components**:

1. **5-Year Pro Forma Statements**:

- *Income Statement*: Monthly revenue, COGS, labor, marketing, and EBITDA.

- *Cash Flow*: Capital expenditures, working capital cycles, loan repayments.

- *Balance Sheet*: Assets (equipment, inventory), liabilities (loans), equity.

2. **Break-Even Analysis**:

- Fixed/variable costs, required daily customers (250/day at 300 ETB avg. ticket).

3. **Sensitivity Scenarios**:

- *Best Case*: 20% revenue growth with tourism surge.

- *Worst Case*: 15% revenue drop due to inflation or competition.

4. **ROI Calculator**:

- Investor returns under acquisition (3x EBITDA) vs. franchising (8% royalties).

**Example Snapshot**:

|----------|--------------------|--------------------|----------------|

| 1 | 14,000,000 | 25% | 3,500,000 |

| 3 | 45,000,000 | 32% | 9,000,000 |

| 5 | 85,000,000 | 35% | 19,000,000 |

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### **2. Supplier MOUs (Memorandums of Understanding)**

*Binding agreements ensuring supply chain resilience and ethical sourcing.*

**Key Clauses**:

1. **Teff Cooperative MOU (Amhara Region)**:

- *Parties*: Taste of Unity + Amhara Teff Farmers’ Union.

- *Terms*:

- Annual purchase of 10,000 kg teff at 50 ETB/kg (15% above market).

- Quarterly quality audits; penalties for substandard batches.

- 3-year renewable contract with 5% annual price escalation cap.

2. **Coffee Cooperative MOU (Sidamo)**:

- *Parties*: Taste of Unity + Sidamo Women Coffee Growers.

- *Terms*:

- Exclusive supply of Grade 1 Arabica beans at 200 ETB/kg.

- Pre-financing 30% of harvest value to support farm inputs.

**Sample MOU Structure**:

- **Duration**: 3 years.

- **Termination**: 90-day notice for breach of quality/volume.

- **Dispute Resolution**: Mediation via Addis Ababa Chamber of Commerce.

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### **3. Menu Samples**

*Culinary innovation blending Ethiopian heritage and global appeal.*

**Highlights**:

1. **Signature Fusion Dishes**:

- *Injera Tacos*: 250 ETB (spiced lentils, avocado, *ayib* cheese).

- *Coffee-Rubbed Chicken Tibs*: 400 ETB (premium cut with Sidamo coffee glaze).

2. **Kids’ Menu**:

- *Mini Mesob Platter*: 120 ETB (small portions of *shiro*, veggies, and fruit).

3. **Beverages**:

- *Tej Sangria*: 150 ETB (honey wine with tropical fruits).

- *Spiced Macchiato*: 80 ETB (cardamom-infused espresso).

**Design**:

- **Visual Mockup**: High-resolution images of platters with QR codes linking to farm stories.

- **Dietary Tags**: Vegan (🌱), Gluten-Free (🚫🌾), Spicy (🌶️).

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### **4. Floor Plans & Ambiance Design**

*Optimized layouts for customer experience and operational efficiency.*

**Key Features**:

1. **Dining Area (300 sqm)**:

- *Communal Tables*: 10+ seats for families/groups.

- *Private Tukuls*: Traditional hut-style booths for 4–6 guests.

- *Play Zone*: Supervised area with Ethiopian-themed puzzles and art supplies.

2. **Kitchen Layout**:

- *Zones*: Prep (40%), Cooking (30%), Storage (20%), Dishwashing (10%).

- *Equipment*: Rational ovens, *mitad* stations, cold storage.

3. **Sustainability Integration**:

- Solar panels on rooftops (suburban locations).

- Waste sorting stations (compost, recyclables, landfill).

**Visuals**:

- **2D Blueprints**: Seating capacity (120 guests), fire exits, restrooms.

- **3D Renderings**: Modern-traditional fusion (e.g., woven *gabi* textiles + pendant lighting).

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### **Additional Appendix Items**

1. **Market Research Data**:

- Survey results showing 68% demand for hybrid menus.

- Competitor price benchmarking (traditional vs. international chains).

2. **Permits & Licenses**:

- Sample food safety certificate from Addis Ababa City Administration.

- Alcohol license (for *tej* and honey wine service).

3. **Staff Training Manuals**:

- Modules on Ethiopian culinary history, customer service, and waste management.

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**Why This Matters**:

The appendix transforms vision into actionable reality, offering investors transparency and operational confidence. From farm contracts to financial formulas, these documents prove *Taste of Unity* is ready to thrive in Ethiopia’s competitive dining landscape.

*“Details Define Destiny: Where Strategy Meets Execution.”* 🌍🍴