totally agree - NOSTR isn't ready for non tech-savvy users yet, this is more of an experiment to collect data on who might be a good targeting fit in the future.

right now the biggest appeal to some might just be claiming a NIP on something that looks "promising" as a FB/Twitter competitor.

May also be smart to run some ads on Twitter (although I hear they censor any mention of competitors? not sure). Love your suggestions too!