**Expanded Implementation Plan**
Boaz Trading PLC’s 12-month implementation plan is structured to balance speed, compliance, and market penetration. Below is a phased breakdown with actionable steps, ownership, and success metrics.
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### **Phase 1: Months 1–3 – Licensing, Contracts & Setup**
**Objective**: Secure regulatory approvals, finalize Russian partnerships, and establish supply chain infrastructure.
| **Task** | **Key Actions** | **Ownership** | **Timeline** |
|-----------------------------------|---------------------------------------------------------------------------------|----------------------------|--------------|
| **1. Import Licenses** | - Submit application to Ethiopian Petroleum Authority (EPA).
- Hire *DLA Piper Ethiopia* to expedite approvals. | Legal Team | Month 1 |
| **2. Russian Contracts** | - Negotiate terms with Rosneft/Lukoil (50,000 barrels/month at $70/barrel).
- Sign 24-month supply agreement with penalty clauses for delays. | CEO & Procurement Team | Month 2 |
| **3. Logistics Partnerships** | - Finalize rail contracts with Ethio-Djibouti Railway.
- Lease Addis Ababa warehouses (15M-liter capacity). | COO & Logistics Manager | Month 3 |
| **4. Risk Mitigation** | - Secure forex hedging (70% of USD exposure).
- Pre-book Djibouti Port slots. | CFO | Month 3 |
**Success Metrics**:
- Licenses approved by Month 2.
- Russian contracts signed with 10% penalty for delays.
- Warehouses operational by Month 3.
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### **Phase 2: Months 4–6 – Marketing & Pre-Launch**
**Objective**: Build brand awareness and secure pre-orders through high-impact campaigns.
| **Task** | **Key Actions** | **Ownership** | **Timeline** |
|-----------------------------------|---------------------------------------------------------------------------------|----------------------------|--------------|
| **1. Photo Safari Campaign** | - Host 3 luxury safaris in Simien Mountains for 50+ HNWIs/investors.
- Produce content: “From Siberia to Ethiopia” video series. | CMO & Marketing Team | Month 4–5 |
| **2. Digital & Retail Outreach** | - Launch co-branded fuel stations (50+ in Addis Ababa).
- Roll out prepaid fuel cards via SMS/WhatsApp. | Sales Director | Month 5–6 |
| **3. B2B Pre-Sales** | - Sign 10+ industrial clients (e.g., textile factories) with locked-in pricing (ETB 45/liter). | B2B Sales Team | Month 6 |
**Success Metrics**:
- 30 investor leads from safaris.
- 5,000 prepaid card sign-ups.
- 10 B2B contracts (ETB 8.25M committed revenue).
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### **Phase 3: Months 7–12 – Distribution & Market Capture**
**Objective**: Achieve 10% market share in Addis Ababa and scale operations.
| **Task** | **Key Actions** | **Ownership** | **Timeline** |
|-----------------------------------|---------------------------------------------------------------------------------|----------------------------|--------------|
| **1. Fuel Distribution** | - Deliver first shipments to co-branded stations and industries.
- Deploy IoT sensors for real-time tracking. | Logistics Manager | Month 7 |
| **2. Rural Expansion** | - Train 500 “Boaz Fuel Boda” motorcycle vendors in Oromia/Amhara.
- Distribute 1L biodegradable pouches. | Rural Sales Team | Month 8–9 |
| **3. Government Tenders** | - Bid for GERD diesel contract (50M liters/year).
- Submit ESG compliance reports to Ministry of Energy. | Government Relations Team | Month 10–11 |
| **4. Performance Review** | - Audit supply chain costs and adjust pricing.
- Reallocate 2% profits to clean cooking initiatives. | CFO & Sustainability Team | Month 12 |
**Success Metrics**:
- 10% Addis Ababa diesel market share (2.4M liters/month).
- 200+ rural vendors operational.
- GERD contract shortlisted.
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### **Risk Mitigation by Phase**
| **Phase** | **Risk** | **Mitigation** |
|-----------|-------------------------------|----------------------------------------------------|
| **1** | License delays | Lobby via Ethiopian Chamber of Commerce. |
| **2** | Low investor turnout | Hybrid virtual/physical safari events. |
| **3** | Distribution bottlenecks | Pre-position 3M liters in Djibouti buffer storage. |
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### **Budget Allocation Across Phases**
| **Phase** | **Budget (ETB)** | **Key Spend Areas** |
|-----------|------------------|-------------------------------------------------|
| **1** | 10M | Licenses, contracts, warehouse leases. |
| **2** | 7M | Safari events, digital ads, prepaid cards. |
| **3** | 5M | Rural distribution, IoT tech, tender bids. |
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**Conclusion**
This phased plan ensures Boaz Trading PLC transitions seamlessly from setup to scale, balancing regulatory compliance, investor engagement, and aggressive market capture. By Month 12, the company will be positioned as Ethiopia’s most agile fuel importer, laying the groundwork for regional expansion and sustainable returns.