Yes. I also spoke to Sergej (Ceo/Founder) of Bitrefill at a conference. He explained me how they earn money with this model. They do not have to charge more.

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Explain to us :)

Nothing spectacular, same way other resellers make money with them. Buying huge quantities upfront -> So they get a discount. And with prepaid creidt cards resellers get a cut from the fees, the merchants have to pay when they charge these cards etc.