I feel like zapping shows like an extra amount of appreciation for something, and this makes it feel special.
If you zap everything, it will not feel as special anymore 🤷♂️💜
Discussion
THIS.
You could say, you make it feel more special by zapping bigger amounts.
But your big amount is someone else's small amount. There's no common scale here, so this doesn't work.
So you nailed it.