We may simply have different experiences with protestants.
My family of origin are protestant, and when they say "the Word" (you can hear the capitalized "W") and when they hear "Word of God," they think the Bible. You may hear something like, "I was in the Word yesterday morning, and the Lord put it on my heart to tell you..." They think that reading the Scriptures **is** worship in a similar way we believe that consuming and imbibing the body and blood of Christ in the Mass is, because you are taking Him into yourself through "The Word."
I counter and ask, "In the beginning was the Word, and the Word was with God, and the Word was God, and the Word became Flesh, indeed, but when did the Word then become written and cease being flesh?" True worship of God is to become one with Him, but that doesn't happen by reading the Bible.
Now, "The word of the Lord, etc." and "the gospel of the Lord, etc." are totally fine (I would be the one with the problem if I has a problem with that), but it requires some specification and distinctions
