Many alternatives to consider... Proton Drive, Mega , your own device with Next cloud, running maybe Umbrel, or Start9... but come on everyone... Apple users are there for the convenience, the artistic rendition of that convenience and maybe even the mirroring of the people they admire have them. Apple iCloud is expensive but it's convenient. To sell better security, you need to also educate the inconvenience that will come around it that is supposed to be valued for that extra privacy/security. So if you don't value that extra privacy, they ain't going to care that much about their privacy.
Apple has reportedly been ordered by the UK government to create a backdoor that would give security officials access to users’ encrypted iCloud backups. If implemented, British security services would have access to the backups of any user worldwide, not just Brits, and Apple would not be permitted to alert users that their encryption was compromised. https://www.theverge.com/news/608145/apple-uk-icloud-encrypted-backups-spying-snoopers-charter
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