There was a monetization process of gold the same way there was with btc. It's not like humans were created wanting gold. In fact gold is in the demonetization process at the moment. The same way iron,bronze,silver (all were money at one point). have all mostly been demonetized gold will be too.
To the energy / information point. Money is energy dense because it's hard to create/find/ mine whatever. Then it's purely informational (transactional). Btc will surpass gold because it can store energy more efficiently and transmit its informational value more efficiently.
If you had a way to split gold down to the atom, and be able to physically move that atom anywhere in the world with no loss of information -no friction. Then gold would be competitive but its not.