I have doubts. Consumers need a connection with a content provider before giving away their value (typically money). They don’t want to part with money easily. Businesses on the other hand pay more than individuals because the business can directly correlate the money spend to revenue changes.

We shouldn’t give up on v4v yet. If you talk to Adam Curry and others who have been doing it for years, they’re still very optimistic.

Maybe it comes down to a combo of v4v with businesses customers playing a part in that. Content provider get very selective about sponsorships, #zapvertising, and other things the market will try. Let’s keep getting creative.

#v4v