Oh, sure, for that I think better discovery tools would be the way forward. Mapping of topics to people in a decentralized way (I attempted this with nip 32 collections) would get people started, and web of trust would bring them the rest of the way. But you're right, the people have to be there first. So again, I would just say let it happen, we'll have ven diagrams overlapping with bitcoin at first, but it'll expand.