I'm focused on people that have no idea what nostr is and/or don't care, that's the 99.9% of people/companies on the internet not using it.

They don't necessarily want email/passkeys, but they expect it. They can't benefit from Nostr until they're met where they are.

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The expectation makes sense and I think the product for companies also makes sense. I think it makes way less sense for single users.

But I look forward to seeing how well your thesis does with real users.