One of the most successful pivots I've ever seen is @plebstr .

They went from a useless Twitter app alternative that tried to integrate zaps to a great nostr client that everyone recommends for newbies and one that helps with mass adoption.

Good job.

Your next step is to give every user a random lightning address upon sign-up. You'll have to either run it yourselves or partner up with a NIP-enabled lightning wallet. Eliminate the steps needed for a casual user.