'Orange-Pilling Secrets From An Ad Copywriter' is a fun read. The orange-pilling hack goes as follows: skip technical and economic magma, show obvious benefits and create FOMO. The nocoiner will then do the rest of the work on their own 😁.

"(...) What will push Mr. Normie Nocoiner to take the “leap of faith” into Bitcoin boils down to three things:

1. A clear vision of the deal that a bitcoin “investment” represents (not what Bitcoin “is” or even what it “does”).

2. A justified sense of urgency and FOMO.

3. A clear understanding of why the deal is so irresistibly good (and why holding zero bitcoin is a far bigger risk than getting off zero)."