the "profit model" is the same as it has been for mass media for over 100 years - the customer is advertisers and financiers bent on manipulating people's minds to enlarge their bottom line
all of the little things that eventually got so popular they made a fake version are part of the fight against this pattern, the folk music of the 60s and 70s, punk music of 70s and 80s, techno 80s and 90s, industrial 90s-00s, all musical forms of this, the technology, BBS, IRC, forums, uunet, RSS, email lists, nostr is part of this path of evolution of defenses against The Produkt