First went to one near the FL/GA line, completely by accident, just needed gas. I’m pulling and am like, ‘ok, this is big’, then go inside and was astonished.

Spent the rest of the drive calling people to describe it. All the Xers were like, ‘really?? Brisket?’

My kids were like, ‘been telling you about this for about 3 years’.

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The sheer volume of people in there was amazing.

It's an interesting business to study. Example:

https://tallo.com/careers/discovery/buc-ees-pay-rate/