How do we get the word put? My guess would be fantastic UI and cool/interesting/useful features. Censorship scandles don't hurt either!
Discussion
I don't have an answer yet. We're still early. Imagine if the world was addicted to Encyclopedia Britannica and we are early adopters of Wikipedia
We're like: http is gonna change the world!
Encyclopedia maxis: http is neat, but pointless. You should spend your time at the library instead, where we talk to about Encyclopedia Brittanica charts instead.
We're like: Have ya seen YouTube?
Encyclopedia maxis: What did you call me?