Starting a service like Youtube today would still be immensely challenging. But I wonder if a video streaming protocol could help. For example, the NBA could host their own videos on their server but get these videos more widely broadcasted by connecting to a video feed network

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

Sun Tzu, The Art of War