"Cosimo said the great mistake of his life was that he did not begin to spend his wealth ten years earlier because, knowing well the nature of his city, he was sure that in the lapse of fifty years no memory would endure of him/his house save the few remains he might have built."

— Source: http://www.italianrenaissanceresources.com/units/unit-5/essays/the-special-case-of-the-medici-experts-in-self-promotion/