The title is a too direct mail (Eugene Schwartz), this is coming from someone who’s read almost every direct mail book on the planet, then tried to delete that person when he found Bitcoin. What’s a “Top Bitcoin Expert” or a “Secret Technique”. Secrets are the opposite of transparency. Could we please not become like them, and keep doing things authentically—because that’s what got us here.
… or maybe what I’m saying IS a result of my experience.
Create a customer avatar, draw it, put it on the mirror… speak to that avatar authentically.